$14.98 Starbury One puts other players' shoes to shame
I've never been a big fan of New York Knicks guard Stephon Marbury -- in fact, his me-first attitude represents much of what's wrong with today's NBA ......(Continue Reading)

Can Lebron James repeat the Jordan miracle?
THEY call him "King James," n 18-year-old basketball phenomenon who, after only playing a handful of games in the NBA, has already become the most talked-about ......(Continue Reading)

Eastern conference off-season update - NBA
Atlantic Division BOSTON CELTICS: Chairman Paul Gaston mandated that the team not exceed the luxury-tax threshold, but the Celtics still searched for a true post presence, a more physical mix up...(Continue Reading)

Negative Insider Profile
Reebok lnternational Ltd. recently reported 2Q earnings of $0.24, which handily beat expectations. Sales grew 4%, but exclude the new NFL program and ......(Continue Reading)

Kobe's drama is a story we all know well by now
You knew it was going to be like this. You knew that when Kobe Bryant--perhaps the most talented and respected young star in the NBA, one of the relatively few pro athletes who really could...(Continue Reading)

If the shoe fits … endorse it - athletic shoe endorsements by sports figures
The most successful athletic shoe manufacturers have created advertising campaigns centered around marquee-name athletes. Fila paved its way into the competitive ......(Continue Reading)

Latest Air Jordans to make $200 debut
Air Jordan, the most successful brand of Nike basketball shoes, is taking a vertical leap with a price of $200 a pair. Packed in a metallic silver ......(Continue Reading)